Case Study
Growing A Career In Healthcare
The Researcher
Tyler is a doctoral candidate at Grand Canyon University, pursuing an EdD in Organizational Leadership. He is doing his dissertation on the impact of leadership development on physician leaders in healthcare administration roles.
The Challenge
Tyler initially attempted to recruit through respondent.io, but they stopped responding after recruiting 1 qualified participant.
Participant Criteria
- Is a physician leader (Chief Medical Officer, Chief Health Officer, Medical Director, etc)
- Is currently employed by a healthcare organization outside of the traditional health system (health insurance provider, drug manufacturer, medical equipment supplier, etc)
- Has earned a Doctor of Medicine (MD) degree
- Location: United States
- English proficiency: Advanced or Native
Study Details
- Format In-depth interviews and a focus group
- Interview duration 45 minutes for the interviews / 60 minutes for the focus group
- Venue Zoom video conference
- Number of participants 10 participants for the interviews / 5 participants for the focus group
- Incentive ⭐ $200 gift card for the interviews / $200 gift card for the focus group ⭐
The Solution
Qualitative met with Tyler to discuss his research study. After he decided to move forward with Qualitative, we guided him in setting up his account and creating a participant screener that minimized response bias. We then simulated recruitment and came back to Tyler with a quote for recruiting interview participants.
Tyler paid the invoice for participant recruitment and by the next day, participants were appearing in Tyler's project in Qualitative, ready to be scheduled for interviews. We had initially agreed to recruit 7 interview participants. Partway through this recruitment effort, Tyler requested 3 more interview participants. The majority of the participants completed their interview at the scheduled time. One participant was initially a no-show but completed their interview after being rescheduled. Two participants were no-shows and were replaced. All 10 interviews were conducted over the course of 3 weeks. We paused recruitment for 9 days during this period due to the Christmas and New Year's Day holidays.
Once the interviews were done, it was time to move ahead with focus group recruitment. The goal was to recruit 5 physician leaders for a single focus group. At least 3 participants needed to attend for the focus group to be viable. Based on participants' interview availability, we worked with Tyler to identify a date and time for the focus group that would work well for the target demographic of physician leaders. We then simulated recruitment for focus group participants and returned to Tyler with a quote. 5 focus group participants were initially recruited, and then a few more were recruited to account for participants who did not confirm the meeting time. We had exactly 5 physician leaders attend the focus group.
The Outcome
By the end of the study, Qualitative had recruited 10 interview participants and 5 focus group participants who were physician leaders employed by healthcare organizations outside of the traditional health system. 6 were Chief Medical Officers, 1 was a Chief Clinical Officer, 2 were Vice Presidents of Medical Affairs, and 5 were Senior Medical Directors. 4 of the participants worked at large companies with more than 10,000 employees, such as Genentech and Gilead Sciences. 7 of the participants worked at medium-sized companies and 4 participants worked at companies of less than 10 people within the Healthcare industry. There were 7 females and 8 males. All participants were U.S. residents.
The Feedback
I needed to identify 16 individuals to participate in either one-on-one interviews or focus groups. Originally, I had planned about 4 to 6 months into my dissertation timeline to find all 16 individuals and complete the necessary interview/focus groups. With Qualitative, I had everything completed in about 6 weeks. Given the speed at which Qualitative was able to move, and the ease at which I was able to implement their solutions, I'm certain I'll end up spending less on tuition than I spent on fees and incentives with Qualitative. Aside from speed, Qualitative was very easy to work with. I had a few people sign up to take part in interviews that were simply no-shows for their scheduled and confirmed time. Qualitative immediately found replacements every time that happened. I would definitely use them over and over again. It was a bit expensive but, like I said, the saved tuition likely makes up entirely for everything I spent on Qualitative.
Tyler Wise
Doctoral Researcher
Grand Canyon University