We solve the hardest problems
in qualitative research
Our Story
Founded in San Francisco, California, in 2018, Qualitative began with an inspiring mission: to be the best platform for qualitative research.
Over time, we came to understand the unique challenges facing academic and doctoral researchers — endless legwork to find participants, long hours coding transcripts, and the constant juggle of research, work, and life.
We committed ourselves to solving the two hardest problems in qualitative research — participant recruitment and qualitative analysis — and haven't looked back since.
What We Do
Participant Recruitment
- Recruit anyone, anywhere — Access 3.1B+ consumers and 1.1B+ professionals worldwide, with the ability to recruit based on any demographic or behavioral criteria.
- Guaranteed quality and reliability — Participants are vetted through 6 layers of verification, fraud-free, and replaced for free if they don't complete your research study.
- Affordable, stress-free experience — Fast turnaround, transparent pricing with unlimited follow-ups, and hands-on support to help you finish your dissertation with confidence.
Qualitative Analysis
- Skip the weeks spent learning complicated software — Qualitative lays out the analysis steps for your chosen methodology, so you can focus on your research instead of figuring out how to use another complex tool.
- Analysis built around your research questions and frameworks — Qualitative keeps your primary research questions and theoretical frameworks at the center of the analysis.
- Every finding traces back to a quote — Each finding comes with the quotes that support it. Click a quote's timestamp to open it where it sits in the transcript and see exactly where the finding came from.
Why Qualitative?
As the leading qualitative research platform for academic and doctoral researchers, we've watched thousands of researchers cross the finish line — dissertations defended, papers published, grant proposals funded — while still having time for their loved ones, hobbies, and self-care.
Whether you're just starting your dissertation journey or scaling research across multiple teams, Qualitative will handle the heavy lifting so you can focus on thinking deeply about your research and arriving at insightful conclusions.
