Case Study
Stigma By Association In The Workplace
The Client
Bernice is a doctoral candidate at The Chicago School, pursuing a PhD in Business Psychology. She is doing her dissertation on social support for people who have experienced stigma by association in the workplace due to a drug-addicted family member.
The Challenge
Bernice initially attempted to self-service recruitment on Facebook and LinkedIn but was unable to recruit any participants. She also looked at a couple of recruitment services but none seemed like a good fit for her needs as a doctoral researcher.
Participant Criteria
- Currently or previously employed
- Has a drug-addicted family member
- Has concerns with people at work knowing about drug-addicted family member
- English proficiency: Advanced or Native
- Location: United States
Study Details
- Format In-depth interview
- Interview duration 45 minutes
- Venue Zoom video conference
- Number of participants 10
- Incentive $60 gift card
The Solution
Qualitative initially met with Bernice to talk through her research study. After she decided to move forward with Qualitative, we guided her in setting up her account and creating a participant screener that minimized response bias. We then simulated recruitment and came back to Bernice with a quote for participant recruitment. Bernice paid the invoice for participant recruitment and by the next day, participants started to appear in Bernice's project in Qualitative, ready to be scheduled for interviews. Bernice conducted all 10 interviews over the course of 2 weeks.
The Outcome
By the end of the study, Qualitative had recruited 10 participants who had concerns about workplace colleagues knowing about their drug-addicted family member. 6 were female and 4 were male. There were 3 participants between the ages of 30-39, 2 participants between the ages of 40-49, 4 participants between the ages of 50-59, and 1 participant between the ages of 60-69. All participants were U.S. residents and spread pretty evenly between the east coast, west coast, and the middle of the U.S.
The Feedback
To say Qualitative exceeded my expectations is an understatement. This is by far the best experience I have had with any company. I was having trouble finding participants for my study and was nervous I would not be able to graduate. Finding this company changed all of that. I worked directly with the founder, Neal. Once the recruitment started, I had participants within hours and finished my interviews faster than I ever thought possible. Neal was always in contact and made sure everything was running smoothly. I have never felt so supported by any service. It was such a personalized and amazing experience. I highly recommend this service to any researcher. I will be forever grateful to Neal and his team.
Bernice Lukas
PhD Researcher, The Chicago School