Ethnio vs Qualitative: A Side-By-Side Comparison

Why choose Qualitative?

Email recruiting

Run email campaigns to recruit from an existing user base

Dedicated support

Dedicated customer support over chat and email included on all plans

Better value

Qualitative gives you 10x more Web Interceptor Page Views, 100x more Participants, and unlimited Screeners at a lower price than Ethnio

Participant recruitment

Tell us your research criteria and let us find participants for you

Participant CRM

Keep track of all participants and re-engage with them whenever you want

Ease of use

Qualitative is easier to use

Plan comparison

	Ethnio	Qualitative
	$79 / month	$50 / month
Web Interceptor Page Views	100,000	1,000,000
Email Invitations		10,000
Screeners	5	Unlimited
Participants	500	50,000
Interview Transcription		100 interviews
Incentives	U.S. only	Global
Research Participant CRM
Google Calendar Integration
Users	1	Unlimited
Agency Account Management
Support		Chat and Email

Web Interceptor Page Views

The web interceptor is a pop-up that lets you recruit research participants from your website. Qualitative gives you 10x more web interceptor page views than Ethnio.

Email Invitations

Email campaigns let you invite potential research participants by sending them an email with a link to the screener. Qualitative lets you send tens of thousands of email invitations per month. Ethnio does not have this feature.

Screeners

The screener is a wizard that lets potential research participants share their availability and answer your screening questions. Ethnio only allows you to create 5 screeners at a time. Qualitative does not limit the number of screeners created.

Participants

Participants are candidates who are uploaded manually or who complete the screener. Qualitative gives you 100x more participants than Ethnio.

Incentives

You can choose the dollar amount and the type of gift card sent to research participants who complete interviews. All Qualitative plans support incentives in the U.S. and most other countries. Ethnio’s Starter plan only supports incentives in the U.S.

Research Participant CRM

A participant CRM lets you filter, tag, and invite participants based on screener responses and past interactions. Qualitative includes a CRM with all plans. Ethnio only offers this on their Enterprise plan.

Google Calendar Integration

The calendar integration connects to your Google calendar in order to keep it updated with scheduled interviews. You can also customize the verbiage of meeting invites sent to research participants. Qualitative includes Google calendar integration with all plans. Ethnio only offers this on their most expensive plans.

Users

Qualitative does not limit or charge extra for having multiple users on your account. Ethnio only allows 1 user on their Starter plan.

Agency Account Management

Agency account management supports creating separate organizations for each client, segregating invoices by client, and matching your client’s branding for every project. Qualitative includes agency account management with all plans. Ethnio only offers this on their most expensive plans.